Custom website.
Custom software, e-commerce, or a web app — scoped before it is priced. It starts at $7,500 to build plus $295/mo for the care plan: hosting, monitoring, and updates. The number is set in a scoping session — $350, credited to the build — so you approve a written quote before any work begins.
- You get a clear timeline before any work begins.
- You work directly with Derek and Ale, start to finish.
- Custom starts with a $350 scoping session, credited to the build — you approve a written quote before any deposit or build work.
THE LIMITS, IN WRITING
- Pages
- Set in your quote
- Integrations
- Set in your quote
- Revision rounds
- Set in your quote
- Timeline
- Milestones in your quote
- Copy
- You provide it
WHAT'S INCLUDED
- Everything in Business
- Custom software, integrations & APIs
- Online stores, portals & member areas
- Written scope, milestones & a live build tracker
$295/mo care plan included · cancel anytime
WHO CUSTOM IS FOR
Businesses that need software built around how they actually work: stores, bookings, portals, member areas. The scoping session turns "it depends" into a written quote you approve before anything is built.
NOT IN CUSTOM
Custom covers stores, portals, and software. Writing your copy and designing your brand are separate work, priced on the add-on menu:
- Copywriting (you provide the text)
- Logo and branding design
THE ADD-ON MENU
Fixed plans, priced extras. Anything past a plan's limits comes from this menu, quoted before we build it. If it is on no line here, it is hourly. Nothing is silent extra work.
- Additional page$500
- Copywriting$300 / page
- Additional integration$400
- Logo & basic branding$500
- Blog setup$600
- Booking or scheduling integration$400
- Online ordering or e-commercefrom $1,500
- Extra revision round$250
- Rush delivery+25% of the build fee
- Anything not on this menu$125 / hour
COMMON QUESTIONS
Most small-business sites are $1,500 for a three-page Launch site or $3,500 for a Business site with up to six pages, SEO, and analytics. Custom software and e-commerce start at $7,500, scoped in a $350 session (credited to the build) before we quote. Anything outside a plan comes from a published add-on menu, priced before we build it, and every plan includes a monthly care plan for hosting, monitoring, and updates.
Launch sites typically go live in about 1–2 weeks and Business sites in about 3–4. Custom builds run on the milestones in your written quote. Either way, you get a clear timeline before any work begins.
At checkout: the build fee plus your first month of care. Work starts after a kickoff call where we scope the project together, and if you change your mind before that call, you get a full refund, no questions. Creating an account charges nothing. If you'd rather talk it through before paying anything, book the free call first. Custom builds run the other way around: the $350 scoping session comes first, then a written quote, then the deposit.
Every build includes the care plan: hosting, monitoring, security, ongoing updates, and one content edit a month, up to 30 minutes of text and image changes. New pages, sections, or features come from the add-on menu instead, priced before we build them. The plan is month-to-month, so you can cancel anytime. If you cancel, the site comes down. You keep your domain name and the text and photos you supplied, and the site's design and code stay with us.
Yes. Domain registration, hosting, SSL, and all the technical details are handled for you as part of your care plan. You don't have to think about any of it.
Derek and Ale. Every call, design decision, and line of code comes from the two of us. No account managers, no handoffs, no offshore team.